Are Retail Stocks a Good Bet During a Global Brand-emic?
Key Points: Global brands have shed $1.5Tr in relative market value over the past two years, and the effect isn’t limited to a single sector or a single country. We’re in a brand-emic, and we think it’s a better idea to invest in high-quality retailers than to hope for a turnaround in global brands. Retailers sell an array of brands, and that portfolio approach feels right at this point in time. So far, betting on

