The Gen Z Consumer: Not Enough to Go Around. Be Prepared for a Battle
Key Points: Gen Z was born in the era of social media, came of age during a global pandemic and are launching their careers in the face of AI. It’s been well documented that their mental state has suffered as a result, but the aim of this report is to understand how their behavior will shape consumer spending in the months and years ahead. The first section details the Gen Z predicament. The second offers

